Product Growth Associate

Role Overview

We are looking for a passionate Product Growth Associate who will become the voice of Easify for our users.

Easify is an all-in-one marketing and communication platform that enables businesses to send SMS, make calls, and manage email campaigns from a single dashboard, while ensuring full US compliance.

This role bridges the gap between product development and customer success by creating high-quality product-based content such as demo videos, tutorials, blogs, FAQs, onboarding material, and feature adoption campaigns. The Product Growth Associate ensures every Easify feature is clearly understood, correctly used, and fully adopted by our customers.

This is a high-impact role that directly contributes to user satisfaction, product adoption, and revenue growth.

Key Responsibilities

1. Product Education & Content Creation

• Create engaging product demo videos for new and existing Easify features.
• Develop step-by-step how-to guides, knowledge base articles, blogs, and onboarding documentation.
• Write product FAQs, troubleshooting guides, and release notes.
• Convert technical features into simple, user-friendly language.

2. Feature Adoption & User Enablement

• Design feature adoption campaigns to educate users on newly released tools.
• Identify features with low usage and create targeted education content to improve adoption.
• Work with the product team before every release to prepare education material.

3. User Feedback & Product Improvement

• Gather feedback from support tickets, sales calls, and user conversations.
• Identify recurring user pain points and share insights with product and UX teams.
• Act as the customer’s voice in product planning discussions.

4. Sales & Support Enablement

• Create demo scripts, product walkthroughs, and sales enablement materials.
• Provide training materials to sales and support teams for consistent messaging.
• Reduce dependency on developers for explaining product features.

5. Analytics & Performance Tracking

• Track product education performance using metrics such as:
• Feature adoption rate
• Support ticket reduction
• Trial-to-paid conversion improvement
• Continuously improve content strategy based on data.
• 
  

Required Skills

• Excellent written and spoken English with the ability to simplify complex topics.
• Strong understanding of SaaS products, preferably in CRM / Messaging / Marketing platforms.
• Experience in creating product videos, blogs, tutorials, or knowledge base content.
• Ability to work closely with product managers, developers, sales, and support teams.
• Analytical mindset to track adoption metrics and user behaviour.
• 
  
• 
  

Preferred Qualifications

• At least one year of experience working with SaaS platforms or CRM / marketing automation tools.
• Familiarity with product onboarding tools, help desk systems, or LMS platforms.
• Basic understanding of UX principles and user journeys.
• Video editing or screen recording experience is a plus.